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Boeri Italy : 1950
The company began in 1950 when Franco Boeri, a well
known and highly skilled orthopaedic surgeon in
Milan, took it upon himself to create a protective
bicycle helmet for his younger brother Alessandro.
It was an immediate success and shortly the brothers
started to manufacture and sell these helmets. Market
demands soon increased, and the Boeri brothers widened
their production to include safety helmets for skiers,
motorcyclists, rock climbers and race car drivers.
They were primarily concerned with safety and comfortable
fit, and invested heavily in these areas. In just
a few years the firm grew and prospered in the European
community.
The first awards were not long in coming. Four time
winners of the Quality Prize, two time recipients
of the Golden Hercules trophy, prizes for ski fashion
and awards from as far away as Texas. The long string
of awards eventually led to the coveted Cavalier
of the Italian Republic award.
Work continued for years and years with just one
goal: continuous improvements to the product to
satisfy rapidly growing consumer demand. Many more
investments were made and the manufacturing facility
grew to 8000 sq. meters, Boeri quickly developed
a reputation for its wide range of models and colors.
Many celebrities of sport, show and business, all
top names from their respective disciplines, agree
that Boeri products are the epitome of safety and
quality.
The Second Generation :
1985
Franco Boeri had no children, but Alessandro
had two: Claudia and Alberto. Claudia began working
for the company in 1985, with Alberto following
only 3 years later.
Claudia and Alberto immersed themselves in the business,
starting at the bottom. They worked in every sector
of the company, learning all aspects of production,
safety standards, documentation, suppliers, clients,
marketing, advertising, sponsorships, and more.
They were born into this business, accompanying
the family on business trips to see and learn about
distributors and trade shows. They are fiercely
proud of this business, as it was taught to them
by their father, Alessandro, for many years.
The transition from the first to the second generation
of leadership has been a smooth, gradual process.
When Claudia and Alberto began to desire new technology
and machinery for the factory, the family did not
refuse, but rather supported them in these new endeavours.
This determination to continuously improve surely
is, at least in part, the reason for Boeri’s
continued success.
These new investments opened the door to new systems
for production, and new technologically advanced
products.
Each year the company changed production schemes
and machinery to allow new innovations and consistently
better performance.
In 2001 they opened a new second facility, of 8000
sq. meters, with new offices to facilitate the company’s
continued growth.
This new building hosts the assembly and production
process, while the raw material production was kept
in the original factory.
BOERI USA 2004
Boeri USA Inc., the U.S. division of Boeri
Italy, recently opened our new US facility located
at 12 South Park Street in Cambridge, NY 12816.
The Boeri USA team is comprised of a dedicated group
of ski industry veterans who share a passion for
supplying the US consumers with the best quality
helmets available. We have spent our careers immersed
in a sport we love, while providing quality, innovative
helmets that protect and perform better than any
others available.
Since 1989 U.S. wintersport enthusiasts have turned
to Boeri for their protective headgear needs. Our
innovative designs, world renouned quality, great
off-the-shelf fit and wide assortment of colors
and styles are a few of the reasons we proudly remain
the leader in wintersport helmets.
If you haven’t already joined the ranks of
Boeri enthusiasts…what are you waiting for?
If you’re a long time customer looking to
upgrade to the latest and greatest…welcome
back…we’ve got you covered.
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