Boeri Helmets Re-Invent Fit Technology CONTACT: AMY MORIARTY [email protected] 1.800.394.6742 ext. 43 Boeri Helmets Re-invent Fit Technology Norwood, MASS., January 2003 - Since Boeri first introduced helmets to the slopes of North America in 1989, the company has been the leading helmet on the mountain, and a favorite choice of skiers and riders nationwide. Keeping in step with the leading edge, all new models in Boeri�s product line-up for 2003-2004 will include our Exclusive Microplast Precision Helmet Sizing (MPS �), a custom fit system that allows you, the end user, to tailor the fit anywhere --anytime. Proper Fit is the most important feature of any Helmet. Boeri has designed the MPS� system to accommodate for the needs of different shaped heads as well as the needs of growing groms. According to Boeri Sport USA President, Marc Hauser, �If a helmet does not fit properly, then it can not do its job effectively. We are proud to bring Italian craftsmanship and knowledge to the end consumer with this new development which will allow Boeri to deliver a fit like you have never seen or felt before with the new MPS� system.� How it works: The Microplast pads are constructed from a comfort foam material that is Lycra backed. The pads attach with a hook and loop system similar to Velcro, but microscopic in size comparison. These pads are then strategically placed into recessed zones to create a snug fit, yet allow adjustments front to back or side to side for to accommodate most head shapes, as well as allow for a growing child�s helmet to fit longer than any helmet on the market. These Pads can be removed, relocated and attached selectively. Survival of the Fittest The evolution of the Boeri Myto Series Completely re-styled, with the fit you�ve always relied on, Myto Switch is the latest evolution for Boeri�s Myto series. The Switch can be described in eight words: Consistent full shell protection, aggressive ventilation and comfort. The low-profile design combined with the new MPS� adjustable fit system, thirsty vents and a Cool Max comfort liner makes this new model a must have for all shops. MSRP $109.95 - $129.95 Boeri Sport USA (BSA) is made up of skiers and riders like you. Manufactured just outside of Milan, Italy, the Boeri brand is known for producing protective headgear for more than 38 years, and is dedicated to quality and innovation. BSA is a division of MPH Associates Inc., the sole U.S. distributor of Boeri Helmets. Visit us on the web at www.boeriusa.com, and look for Boeri helmets in specialty retail shops nation wide. ###