Snowboard Vegas 2003... CONTACT: AMY MORIARTY [email protected] 800.394.6741 X43 Boeri Helmets Re-invent Fit Technology Snowboard Helmet Collection Introduces Two New Models for 2003-04 Norwood, MASS: January 2003 - Since Boeri first introduced helmets to the slopes of North America in 1989; the company has been the leading helmet on the mountain, and a favorite choice of skiers and riders nationwide. Keeping in step with the leading edge, all new models in Boeri�s product line-up for 2003-2004 will include our Exclusive Microplast Precision Helmet Sizing (MPS �), a custom fit system that allows you, the end user, to tailor the fit anywhere -- anytime. Proper Fit is the most important feature of any Helmet. Boeri has designed the MPS� system to accommodate for the needs of different shaped heads as well as the needs of growing groms. According to Boeri Sport USA President, Marc Hauser, �If a helmet does not fit properly, then it can not do its job effectively. We are proud to bring Italian craftsmanship and knowledge to the end consumer with this new development which will allow Boeri to deliver a fit like you have never seen or felt before with the new MPS� system.� How it works: The Microplast pads are constructed from a comfort foam material that is lycra backed. The pads attach with a hook and loop system similar to Velcro, but microscopic in size comparison. These pads are then strategically placed into recessed zones to create a snug fit, yet allow adjustments front to back or side to side for to accommodate most head shapes, as well as allow for a growing child�s helmet to fit longer than any helmet on the market. These Pads can be removed, relocated and attached selectively. Boeri Snowboard Helmets Introduces Two New Models for 2003-04 Last season Boeri introduced a segregated product line that was tailored to the specific needs of the snowboard market. According to President, Marc Hauser, �The snowboard market requires service, products and support which properly meet the unique needs of the sport and culture. These newest offerings have been developed with these factors in mind. � Beginning in 2003-2004 the Boeri Snowboard Collection will include 2 new exclusive snowboard-specific models that have been manufactured through targeted R&D; and collaboration with our professional athlete group. STEEZ � Maximizing your freedom of movement, this short shell is lighter in weight, has big thirsty vents, and allows for customizing with removable ear flaps. All of this without losing any impact management. MSRP $109.95 - $129.95 SCRAPPER - a new Junior-Specific short shell design that utilizes Boeri�s experience and helmet features to make sure that the youngster in the family is stylishly covered. Removable ear flaps and the MPS room-to-grow feature in a lightweight, well vented shell, make this model perfect for young riders. MSRP $79.95 Look for the new line of Boeri Snowboard Helmets at the SIA Show January 27-30, 2003 at The Mandalay Bay, Las Vegas � Booth Number 5548. Parks can be icy, cliffs can be steep and trees can hurt. Our line of snowboard-specific helmets takes into account all of the terrain you can hit in one day of riding, and utilizes Boeri�s experience and helmet features to make sure you make it back to the hot tub party in one piece. Manufactured just outside of Milan, Italy, the Boeri brand is known for producing protective headgear for more than 38 years, and is dedicated to quality and innovation. BSA is a division of MPH Associates Inc., the sole U.S. distributor of Boeri Helmets. Visit us on the web at www.boeriusa.com, and look for Boeri helmets in specialty retail shops nation wide. ###