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Norwood, Mass. , August 27, 1999 -- With the introduction of its
1999/2000 line, Boeri Sport USA is changing the rules for winter fashion on
the slopes. Boeri, market leader in ski and snowboard helmets, is making
looking great and playing it smart more exciting than ever with the
introduction of its Axis Rage line, which features Outlast temperature
regulation fiber, new designs and a great fit.
"Much of the inspiration for the Axis Rage style comes from Boeri's
Team 2000 'skiers and riders,' said Robyn Hasson, advertising director.
"Athletes like Seth Morrison, Adam Hostetter and Alison Gannett are
building the new ski and snowboard culture daily with amazing on-snow
performances and intense individual personal styles."
Combining flattering shell designs with in-demand color palettes, Axis
Rage helmets will complement today's ski and snowboard styles while providing
added protection. Available in Black Ghost, Red Venom, Yellow Venom and Slate
Blue, these super lightweight, short-shell helmets come in five sizes,
ensuring a perfect fit.
"The Axis Rage features a completely new design that is the
culmination of 37 years of helmet manufacturing know how," said Hasson.
"Boeri's experience with fit, comfort and style is unrivaled in the
industry. Now more than ever, skiers and snowboarders will love they way they
look and feel in a Boeri helmet."
Other features and benefits include:
LIGHTWEIGHT
- Variable shell thickness allows
flexibility and thickness in appropriate areas to provide maximum
benefit without extra weight.
- Short-shell
design increases ventilation and reduces weight.
VENTILATION
- Outlast Temperature Regulation. the
only fiber, fabric and foam guaranteed to absorb, store and release body
heat over a broad range of activity levels and temperatures, keeps the
rider warm without overheating.
- Internal EPS liner incorporates
recessed channels for active cool air distribution and forced warm air
exhaust.
- Chimney
Vents draw hot air out of helmet for improved comfort
HEARING
- Axis Rages's
short-shell design ensures only insulating materials, and not the shell,
is covering the ears, for better hearing while wearing the helmet. In
addition, the vastly improved Removable Drop Liner� covers the neck and
back of the head for extra versatility in wintery conditions.
�
The Axis Rage line will be available in stores in October with a suggested
retail price of $135. For more information or a dealer near you, please visit
the Boeri Sport USA Web site at www.boeriusa.com.
Boeri Sport USA is a division of MPH Associates Inc., the sole U.S. distributor
of Boeri Ski and Snowboard Helmets. Manufactured just outside of Milan,
Italy, the Boeri brand is known for producing protective head gear for more
than 36 years, and is dedicated to quality and innovation.
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