CONTACT:   Robyn Hasson
Boeri Sport USA
robyn@boeriusa.com



Boeri Introduces New Kids Helmets

Ranger Model offers Cool Looks, Protection for Young Skiers and Snowboarders

Norwood, Mass. , August 27, 1999 -- A great fit and cool look is of paramount importance to providing maximum protection and style for young skiers and snowboarders. Boeri Sport USA, market leader in ski and snowboard helmets, answers both concerns with its new Ranger helmet line for children. Featuring a children's specific mold in two shell sizes for a perfect fit, the Ranger series offers style, warmth, comfort and protection that pleases children and parents alike.

"For kids to put on a helmet, it's got to have the right look; for moms to buy it, it has to provide the highest standard of protection," said Robyn Hasson, advertising director for Boeri Sport USA. "Ranger makes everyone happy. Parents trust Boeri's 37 years of helmet manufacturing experience and kids know the styles work."

To keep active kids cool, Ranger has an integrated design feature that releases excess warmth from inside the lightweight shell. In addition, all Ranger helmets are jaw-piece compatible for young racers. Available in black, blizzard, volcano and tangerine, Ranger suggested retail price is $90 to $110, depending on the graphic.

For more information or a dealer near you, please visit the Boeri Sport USA Web site at www.boeriusa.com.

Boeri Sport USA is a division of MPH Associates Inc., the sole U.S. distributor of Boeri Ski and Snowboard Helmets. Manufactured just outside of Milan, Italy, the Boeri brand is known for producing protective head gear for more than 36 years, and is dedicated to quality and innovation.

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